What is IP Targeting?
IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting. An IP address is a simple series of numbers. An IP address is a unique number assigned to a specific device’s network connection. Think of it like a social security number or a fingerprint, each IP is […]
How Long Does an IP Address Stay Attached to a Home or Business?
“How long does an IP address stay attached to a home or business?” This is one of the most common questions we get from resellers and customers. The other one is “Don’t IP addresses change?” And if so, how can you target digital ads at households using an IP address? To fully understand the nature […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
El Toro’s Guide to Targeted Political Advertising in 2024
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad […]
OTT and Video: The Future of Digital Advertising
The digital advertising landscape continues to evolve, and emerging technologies are shaping the way brands connect with their audiences. One such technology is Over-The-Top (OTT) media, which refers to Streaming TV content delivered directly to viewers over the Internet, bypassing traditional broadcast channels. Many tout OTT and video content as the future of online advertising, […]
Going Native: How to Stand Out with Native Ads
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive and more engaging for the user. In this blog, we’ll take a closer look at native ads and how they […]
Why Is It Important To Use Digital In Your Political Campaign?
Digital Political Campaign As the first primary elections begin to take place, many campaigns are trying to jump start their mid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on […]
Paying for “Viewability” is a Scam
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors […]
Improving Your IP Targeting with UTM Codes
Attribution and UTM Codes It’s the holy grail of online marketing, isn’t it? Every online marketing executive works overtime to know how many clicks it takes for that customer to get from your display advertising—whether that be in an email newsletter, in a website banner ad, an online newspaper ad, or a direct mail landing […]
How to Get the Best Click Through Rates
Nothing says they like you like a click. Learn more. Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) […]