Going Native: How to Blend in and Stand Out with Native Ads
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive and more engaging for the user. In this blog, we'll take a closer look at native ads and how they work.
What are Native Ads?
Native ads are a form of advertising that blends in with the platform it appears on, making it less disruptive to the user experience. According to Nielsen, Native Ads are viewed 53% more than traditional banner ads. This type of advertising is designed to match the look and feel of the surrounding editorial content, making it more engaging and effective.
How do Native Ads Appear?
Native Ads can take many different forms, including sponsored content, promoted social media posts, and product recommendations. For example, a Native Ad on a news website might look like a news article, complete with a headline, image, and text. However, instead of being written by publishers, the content is created by a brand and designed to promote a product or service.
What are the Benefits of Native Ads with El Toro?
Native Ads offer a win-win solution by creating ads that are more relevant, engaging, and unobtrusive. They have become an important part of the online advertising landscape. When blending in with the surrounding content, Native Ads are less likely to be ignored by users. El Toro's IP Targeting can provide the most effective and engaging experience by allowing for hyper-local and personalized targeting that blends seamlessly with the surrounding content.
Four Common Misconceptions
- Native Ads are simply advertorials: Advertorials are ads that are designed to look like regular editorial content. While Native Ads may resemble advertorials in some ways, such as being presented as sponsored content or blending in with the surrounding content, they are not the same thing. Native Ads are typically more focused on promoting a product or service, while advertorials are meant to provide information or tell a story.
- Native Ads are too deceptive: It should be noted that while some advertisers have used Native Ads in deceptive ways, such as disguising ads as editorial content or misleading users about the source of the content, this is not true for the vast majority of Native Ads. In fact, when implemented correctly, Native Ads can be a transparent form of advertising.
- Native Ads are not effective: Some people believe that native ads are not effective because they are labeled as sponsored content or because they are designed to blend in with the surrounding content. However, studies have shown that native ads can be just as effective, if not more effective, than traditional banner ads. Native ads have been shown to have higher engagement rates and better recall than banner ads.
- Native Ads are just for big brands: While some large brands have been early adopters of native advertising, Native Ads are not limited to big brands. Many small and medium-sized businesses have found success with Native advertising.
Native advertising is not a one-size-fits-all solution, but a strategic approach that requires thoughtful planning and skillful execution to deliver effective results. When implemented correctly, native advertising can be a powerful tool for brands to genuinely connect with their target audience in a more natural and impactful manner.
In a world where digital advertising can feel like an endless scroll of spammy pop-ups and annoying banner ads, El Toro's IP Targeting for Native Ads can create relevant and engaging ads that maximize clients’ ROI and ROAS while providing a more organic experience for their target audience.
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