Private Marketplace Deals (PMPs) directly to your DSP
Our Three-Step Process
Create The Segment
Any audience produced in the El Toro Portal can be shared in a deal through Curate. This extends to Custom Audiences.
Submit The Support Request
In an email to email@example.com, please include the segment ID(s) that will be shared along with the media type (Banner, Video, Native, or OTT), and the DSP seat ID(s).
Serve The Ads
The deal will be shared with the DSP seat, and will need to be accepted by the client. The deal can then be associated with a campaign to begin serving.
The El Toro Difference
Ready to Run With the Bull?