PRODUCTS
Direct Mail Services
Reach Households With Ease
While we are best known for our digital advertising solutions across the web, El Toro clients can use our existing audience-building solutions to send targeted mail to their audiences with El Toro’s Web-to-Home pixel. These targeting solutions are 100% cookie-free and can supplement your existing digital advertising strategies. If you are not a print partner, but are interested in these solutions, please reach out.
There are four ways our tech can be used for direct mail:
1. Venue Replay to Direct Mail
Identify and engage with potential customers seen at high-value locations through direct mail pieces. With Venue Replay to Direct Mail, we generate audiences by analyzing footfall behavior, specifically the mobile advertising IDs (MAIDs) seen at locations of interest. We then use our patented technology to match these MAIDs to the corresponding home addresses and share the address list with one of our print partners.
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1
Identify Locations and Create GeoFrames
Select locations of interest and create GeoFrames.
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2
Match Devices To Home Addresses
First party data elements are used to perform the matching with a 95% confidence level.
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3
El Toro Engages a Qualified Print Partner
El Toro engages a qualified print partner to deliver mail pieces to the address list.
2. IP+ to Direct Mail
Our IP+ audience-building solution enables clients to create granular audiences using geographic, demographic, and psychographic data. Previously, IP+ audiences could only be used for digital targeting. Now, clients have the ability to send mail pieces to these custom audiences or run digital and direct mail targeting in tandem to reach their ideal prospects.
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1
Select The Audience
Client provides demographic and geographic specifications.
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2
Generate The Audience
El Toro will provide counts and prepare the list for targeting.
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3
El Toro Engages a Qualified Print Partner
El Toro engages a qualified print partner to deliver mail pieces to the address list.
3. New Mover to Direct Mail
Reach people with a direct mail piece in every stage of the moving lifecycle. This includes those who have listed their home, those under contract, or those who just moved. This product allows clients to reach prospects with the highest propensity to make a home-related purchase.
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Pre Movers
"I've just listed my home."
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Escrow
"I've sold my house, but haven't moved yet."
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Post-Movers
"I just moved in."
4. IP List to Direct Mail
If a client already has an IP list that they would like to use for direct mail, we now offer that service! El Toro can ingest the IP addresses from the client’s list and our proprietary matching technology can match the IPs to the corresponding home address.
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1
Client Provides IP List Through El Toro Portal
The only field our system requires is an IP address.
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2
Identify Matched Home Addresses From IP List
First party data elements are used to perform the matching with a 95% confidence level.
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3
El Toro Engages a Qualified Print Partner
El Toro engages a qualified print partner to deliver mail pieces to the address list.
Ready to Run with the Bull?
