Why El Toro
We make measuring efficacy simple. Our MatchBack Analysis builds off of our IP Targeting technology and provides you with real ROI calculation. To conduct a MatchBack, you provide a list of sales or conversions that occurred during the campaign period, we match it against the target list of customers we served advertisements to, then we provide a list of sales that were a direct result of our IP Targeting campaign.
The El Toro Advantage
With our MatchBack Analysis, proving ROI is a huge differentiator. Unlike other online marketing tools, the El Toro MatchBack is done without the use of UTM codes, conversion pixels, retargeting, or call tracking. We use your list of sales and compare it to the targeted list to show real ROI.
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