PRODUCTS
IP⁺ Targeting
Reach Look-Alike Audiences
IP+ Targeting is a combination of our patented IP Targeting process, along with segmentation data from one of the richest 3rd party data providers in the world. IP+ enables you to customize and tailor your target audience based on a variety of demographic and psychographic data. There are two different ways that IP+ Targeting can be utilized:
1. Demographic Targeting – Chosen from a selection of demographic and lifestyle segmentation filters such as gender, age, education, household income, occupation, etc.
2. Lookalike Targeting – Lookalike prospective audiences to expand your target market. Our Bullseye Report generates insights and allows us to make recommendations for targeting.
Our Three Step Process
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1
Select The Audience
Client provides demographic and geographic specifications
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2
Generate The Audience
El Toro will provide counts and prepare the list for targeting
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3
Deploy the Campaign
We serve ads to the devices connected to the IP addresses associated with the generated audiences.
Ready to Target New Audiences?
