4 Hyper-Targeted Strategies For The January Fitness Spike
It’s the most exciting time of the year – for the fitness industry. Every year resolutions are made with fitness, losing weight, and eating better ranking at the top of the list. The new year gym rush is evident, as 12% of all gym sign-ups occur in January, while the rest of the year accounts […]
IP Targeting: For Black Friday, Cyber Monday, And All Your Retail Advertising
Retail Advertising and the Holidays Retailer advertising is always a constant. But the day after Thanksgiving kicks off some of the biggest shopping days: Black Friday and Cyber Monday. Last year, the shopping holiday saw a total of 155 million American shoppers, with 88 million making a purchase online and 66.5 million shopping in-store. The […]
The Eltoro Political Guarantee
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El Toro may just be the difference between winning and losing. We’re confident that El Toro’s patented advertising and data solutions will work for your race. […]
Advertising Metrics
When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:
How to Convert Web Traffic Into Sales
Seven Tips on How to Convert Traffic Into Sales When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this […]
Top 5 Stock Photography Tips For Businesses
Stock Photography Tips for Businesses I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. […]
The Company that Killed the Cookie
In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting–the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized […]