What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed in as it continues to increase its prominence every year in the digital advertising world. Learn the four types of programmatic for your next digital ad campaign!
The future of advertising is digital. Check out El Toro's Top 5 Digital Advertising Tools for successfully marketing and targeting to your audience in 2018.
Digital Event Marketing: El Toro Style By Jeremy Sneed El Toro is home to incredible products. While we are most known for our IP targeting approach to digital advertising, not everyone knows just how far our abilities reach through our six distinct adtech products. El Toro’s technologies are known for taking digital advertising and making it more precise and powerful than any competitor in the market. A couple of El Toro’s products make it possible...
Should I Use Digital Advertising? By Jeremy Sneed In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital, to television, billboards, radio, magazines, mailers, newspapers, and more. Should I use digital advertising? With so many options available, the real question is, should you even use digital advertising? Where should you really be advertising your business? The answer is simple ...digitally,...
IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencies and their clients are scrambling to find methods...
Stock Photography Tips for Businesses By: Kramer Caswell I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. I began my career working alongside ad agencies, and found one of my biggest distastes was the...
Digital Political Campaign By: Kramer Caswell As the first primary elections begin to take place, many campaigns are trying to jump start theirmid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on social media. How important is it to use digital marketing in your political campaign? In 2018, the answer...
via GIPHY In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit a website. This...
