The 95-Cent Stamp: How High-Volume Mailers Can Pivot Without Cutting Volume
The USPS just dropped a bombshell: a proposed hike that could push first-class stamps to 95 cents. We aren’t talking about a nominal “cost of doing business” increase; we’re looking at a 22% surge per piece. For high-volume mailers and Direct Mail Houses, this is a “fork in the road” moment. You can either shrink […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
OTT Publishers Spotlight: How OTT to Reaches Your Customers
El Toro’s OTT Publishers El Toro works with many OTT publishers allowing your brand access to a highly-captive audience. OTT allows you to reach your ideal customer while they watch their favorite shows. Utilizing technologies like El Toro’s patented IP Targeting can deliver targeted ads to relevant user households. OTT also allows advertisers to track […]
Defeating Ad Fraud: How to Protect Your Campaigns
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens to undermine the trust and investment in this dynamic industry. What is Ad Fraud? When advertisers purchase ad space on […]
Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide
Understanding ad fraud can be a huge challenge. The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap into this burgeoning market. However, with new opportunities come new challenges. One […]
4 Types of Programmatic Advertising
What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed in as it continues to increase its prominence every year in the digital advertising world. Learn the four types of programmatic for your next digital ad campaign!
4 Strategies For Digital Event Marketing
Digital Event Marketing: El Toro Style El Toro is home to incredible products. While we are most known for our IP targeting approach to digital advertising, not everyone knows just how far our abilities reach through our six distinct adtech products. El Toro’s technologies are known for taking digital advertising and making it more precise […]
Go Digital or Go Home
Should I Use Digital Advertising? In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital, to television, billboards, radio, magazines, mailers, newspapers, and more. Should I use digital advertising? With so many options available, the real question is, should you […]
Top 7 IP Targeting Tips & Tricks
IP Targeting Tips In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to […]
Top 5 Stock Photography Tips For Businesses
Stock Photography Tips for Businesses I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. […]