We’re proud to announce that El Toro’s co-founder, Sean Stafford, has been recognized as one of the Top 25 Founders of 2025 by FounderX² Weekly. This honor celebrates the vision, leadership,

Political Marketing Strategies In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we

Four new El Toro patents were just granted, reinforcing our position at the forefront of IP-based advertising technology. These patents, now numbering 25 total issued to El Toro, build on

Watch the Full Webinar Recording Missed the live event? You can watch the full recording here:Web-To-Home, Reimagined: Behind the Scenes with El Toro & NextPage https://www.youtube.com/watch?v=3-i1uGjG1l0 In our recent webinar,

The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs,

Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That

Executive Summary In 2025, digital advertising fraud has escalated to an industrial scale, siphoning tens of billions of ad dollars annually. Recent estimates suggest that up to 22% of global

Overview of One-to-One Marketing One-to-one marketing has evolved. The 20th Century’s “one size fits all” marketing method of choice was all about mass broadcasting an advertising message to a mass

Overview of Account Based Marketing The Information Technology Services Marketing Association, the organization most commonly known as ITSMA, that coined, the term “Account Based Marketing,” defines it as “treating individual

5 Reasons Advertisers Love El Toro’s Solutions Results matter. That’s why advertisers choose El Toro’s cutting-edge solutions to reach the right audience, maximize their ROI, and maintain full control over

At El Toro, we don’t just follow trends, we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the

It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online,

As the holiday shopping season approaches, the competition for consumer attention intensifies. This year, digital advertising plays an even more critical role as online and mobile shopping continues to rise.

Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach

While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather