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In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or
What better way to kick off the new year than improving outdated landing pages? Before we get into the nitty gritty of optimization, what is a landing page? Let’s be
6 Tips for Creative Development Tips Whether you’re an advertising guru or newbie, it doesn’t hurt to refresh on the do’s and don’ts of creative development. Armed with years of
Historically, large political campaigns have spent a significant portion of their budget on broadcast television. Midterm elections have become an inflection point for campaigns, and media buyers are moving their
Political candidates are running advertising campaigns earlier than in past elections, and 2022 budgets are already outpacing 2020 by around $700 million. With the political market flooded with candidates, advertisements
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El
Why are streaming services becoming ad-supported? With many streaming services choosing to incorporate ads, Disney+ and Netflix recently announced that they plan to do the same. Streaming platforms have become
Does your Brands’ Advertising Resonate with Customers? When marketers think about resonance, they do it through the lenses of brand resonance. Brand resonance refers to how a customer thinks and
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign
Political Digital Marketing Tips It’s safe to say, anyone running for office is going to have a battle until the very end. Whether you’re running for local office, state office,
Installing a retargeting pixel in WordPress is typically very easy. Retargeting web visitors is also a common best practice to help maximize conversions. As such El Toro clients often ask
Bulls in a China Shop is El Toro’s new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share
Follow these steps to install Google Tag Manager on your website: Step #1 Open Google Tag Manager and click on “Admin”. Step #2 Click on “Install Google Tag Manager”.
El Toro and Native Advertising One form of digital advertising that’s on the rise in popularity right now is native advertising. Many people recognize El Toro as their go-to for
Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. The instructions below demonstrate how to install the El Toro Web to
Multichannel and Omnichannel Marketing. What is the difference? Multichannel Marketing Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or
Banner Ad Guidelines To Follow Banner ads are our specialty here at El Toro. Each day, our team reviews banner ads to make sure they pass the required creative audit
