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Company Profile A local Chevrolet dealership in the western suburbs of Chicago took advantage of El Toro’s IP Targeting technology. The dealership is known for their commitment to providing outstanding
What Is A UTM Code? A UTM tag is a tracking mechanism appended to the end of a destination URL. It is recognized by Google Analytics as a dimension in
When New Year’s Day comes around, most Americans have two objectives: lose weight and gain money. While providing resources to help clients lose weight is a gym’s job, helping clients
“The Associated Advertising Clubs of america met at Galt House, on this site, for their fifth annual convention, 1909. Led by Samuel C. Dobbs, the convention took united action to
Louisville, KY – Monday evening, El Toro received a Fast Innovation Award from Greater Louisville Inc.’s EnterpriseCorp. Twelve of the region’s most innovative up and coming companies were honored on
El Toro supports HTML 5 creatives! HTML5 creatives can be uploaded to your campaigns directly. Below are our system requirements. We accept .zip file format for your HTML5 creatives. We
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure
Bots run rampant on advertisements all across the web, and most recently ad fraud security firm White Ops has reported that current political advertisements attract extremely high amounts of fraudulent
At El Toro we often get asked about case studies. Because El Toro works primarily on a reseller basis, many times we cannot share information of a campaigns success. We
By creating the world’s most hyper-targeted system for reaching people who are planning to move or who have moved, El Toro has, for the first time ever, opened a whole
Check out the new El Toro infographic on Presidential Election spending that was just featured on the Huffington Post, El Toro currently has four presidential campaigns using our system to
The IP Targeting Revolution is here! El Toro is taking the marketing world by storm, creating patent pending technologies that are disrupting the online marketing world.
DISCUS The LDA is regulated by the Distilled Spirit Council of the United States; setting forth a code of responsible practices for advertising and marketing. In the digital age Alcohol
Understanding CPMs To quickly and easily calculate the CPM of your campaigns, please CLICK HERE to use our free cpm calculator. What is CPM and how do you calculate it?
Attribution and UTM Codes It’s the holy grail of online marketing, isn’t it? Every online marketing executive works overtime to know how many clicks it takes for that customer to
Nothing says they like you like a click. Learn more. Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are
We wish all advertising were this funny (really we do), because engaging content performs much better than average ads. If we could only get them to add a strong call-to-action,
You know what time of the year it is? Tis the season! At El Toro, we like to keep things festive during the holiday season. For part of our celebration
The days of traditional political campaigning are over. In campaigns past, a little known, poorly funded economics teacher would not have been able to unseat the House Majority Leader in
Dayparting is the process of breaking down a given day into targeting time slots. It requires finding what time of day is best suited to advertise to your clients using
