blog

El Toro HTML5 Creative Guidelines

By: Hari Vajja

El Toro supports HTML 5 creatives! We adhere to the IAB standards.

HTML5 creatives can be uploaded to your campaigns directly. Below are our system requirements. We accept .zip file format for your HTML5 creatives.

Preparing Your File for Upload:

- HTML5 creatives should be uploaded as a `.zip` file.

- The `.zip` file must contain an `index.html` file.

- Ensure the `index.html` is a complete and valid HTML document with `<html><head><body>` tags.

- Note: The `index.html` file should be in the root of the `.zip` file, NOT in a subfolder.

Prerequisites for Standard Banners:

- All HTML5 creatives should Include the dimensions of your creative inside the <head> tag of your index.html file.

- (Optional) All HTML5 creatives should reference the `clickTag` parameter in the creative URL for proper click tracking. A `clickTag` is a script in a banner ad that tracks the success of an ad campaign. It measures clicks, not just impressions.

Creating a clickTag using a text editor:

Step 1: Add the AppNexus (our ad platform) HTML5 Library

Add the AppNexus HTML5 Library inside the <head> tag in the index.html file, by adding the following <script> tag:

<script src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>

Including Dimensions in the `<head>` Tag:

Step 1: Determine the Dimensions

- Before you start, ensure you know your creative's exact width and height (in pixels).

Step 2: Open the `index.html` File

- Open the `index.html` file in your preferred text editor.

Step 3: Add the Dimensions Meta Tags

- Inside the `<head>` tag of the `index.html` file, add the following meta tags, replacing `WIDTH` and `HEIGHT` with the actual dimensions of your creative:

For example, if your creative is 300x250 pixels, the meta tag would look like:

Step 4: Save your work

- Save any changes in your text editor after adding the dimensions meta tag.

Creating a clickTag:

Step 1: Add the AppNexus HTML5 Library

- Inside the `<head>` tag of the `index.html` file, add the following script:

Step 2: Add `APPNEXUS.getClickTag()` to a clickable element

- Wrap your banner markup in an HTML element that uses the `APPNEXUS.getClickTag()` function.

- Example:

Step 3: Test

Save your work in the text editor.
Open the `index.html` in a browser.
Add `?clickTag=http://www.appnexus.com` to the URL.
Refresh and click on the ad. A new window should open with AppNexus' website.

Step 4: Save your work

- Save any changes in your text editor.

Step 5: Zip your creative contents

Select all of the contents. Compress the contents into a .zip file.

You are now ready to upload your HTML5 creative into our portal!

If you have more questions on how to up your campaigns, visit our knowledge base or send us an email at support@eltoro.com.

Related Blog Posts

Understanding Purchase Intent with Intent-To-Home

We have discussed the importance of purchase intent in a past blog. Intent signals let your business know that a buyer has some likelihood to purchase whatever it is you are selling, be it homes,...

Read More
Digital Advertising for Small Businesses

Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach a larger, more targeted audience....

Read More
Ad Tech | How El Toro Stacks Up to Competitors

Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At...

Read More
What Rising Streaming Costs Mean for Your Ads

Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs...

Read More

Ready to Run With the Bull?