Case Study: El Toro and Chevrolet Chicago

Company Profile

A local Chevrolet dealership in the western suburbs of Chicago took advantage of El Toro’s IP Targeting technology. The dealership is known for their commitment to providing outstanding customer service and quality vehicles at an affordable price. Customers frequently come from a variety of townships to purchase, or lease, a quality vehicle from the dealer’s team.

Campaign Strategy

With the extensive population residing in the Chicagoland area, it’s often difficult to get a message out to a desired target market amongst all the advertising noise. The dealership purchased a conquest data list of their target segment which included many of the surrounding townships in Chicago. This list was populated with 39,137 total individuals--of that list 22,124 of those were matched for El Toro’s IP Targeting.

Measurable Client Results

With El Toro’s IP Targeting technology, the dealership had a conversion rate of 0.09%, deriving a total of 21 conversions with those IP’s that were matched. This comprised 75% of conversions that occurred during the campaign. They realized a 130.70% lift in sales over a three month period by utilizing our IP Targeting technology.

A conquest list typically looks at distance from dealership, vehicle purchase date, credit score, and any other relevant information pertaining to the target audience. This is a great way to assure that you’re only targeting households within driving distance from the dealership, have a high likelihood of purchase, and qualify for financing.



Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us