El Toro Blog

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Discover how to optimize your advertising strategies with expert tips and innovative solutions. Your source for data-driven marketing success.

July 25, 2018
El Toro is a nationally recognized political marketing tool. Every day, candidates rely on our patented IP Targeting technology to deliver ads to their constituents. Used in over 2,700 political
June 4, 2018

Modeled IP Targeting is the latest UX update we’re supplying for our clients. Modeled IP Targeting is a brand new site to provide valuable information on our modeled techniques, with

May 31, 2018

We’re back with a brand new update for our customers in regards to user experience! Let’s talk about ISP Authenticated IP Targeting. El Toro believes in their technology and wants

May 25, 2018

Should I Use Digital Advertising? In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital,

May 15, 2018

Just this past week El Toro made waves again in the entrepreneur and startup community. Steve Case and his recently started venture capital firm, Revolution, came through the great city

April 12, 2018

Stock Photography Tips for Businesses I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I

April 5, 2018

El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major

March 1, 2018

Digital Political Campaign As the first primary elections begin to take place, many campaigns are trying to jump start their mid-term advertising to get ahead of the opponent. It’s not

January 29, 2018

Political Marketing IP Targeting is changing the way political marketing is done, and how campaigns are fought. With the growth of the digitally savvy political campaign, political marketing techniques play

January 23, 2018

Political Consulting Firms Plus El Toro’s Ad Tech The political consulting industry is saturated with thousands of individuals and firms who claim they can get you into office. While many

December 4, 2017

When clients notice more engagement events in Google Analytics 4 (GA4) compared to the clicks they received from an El Toro digital advertising campaign, we call the situation an “over-count.”

July 29, 2017

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was

July 18, 2017

Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP

July 10, 2017

When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple,

April 12, 2017

Background Most companies are presented with the challenge of operating in a highly competitive marketplace for their goods or services. With many competitors vying for the same consumers attention, effective

April 11, 2017

Background Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections,

April 6, 2017

Background When a new restaurant opens, getting the word out is important. That’s why when a Buffalo Wild Wings opened in the southeast region of the United States, they paired

March 29, 2017

By: Aaron Peabody The propensity to deconstruct things has been with me for as long as I can remember. It’s how I formulate my understanding of the world and the

March 9, 2017

Background: A national brand that primarily works within the home improvement industry came to El Toro and wanted to test the efficacy of IP Targeted Digital Advertising. They consistently ran

March 7, 2017

As part of the Get Out The Vote (GOTV) efforts for the 2016 general election, the Nebraska Civic Engagement Table (NCET) served targeted digital advertisements reminding people to get out