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In a recent webinar, “Ask Your Neighbor,” Drew Barto, Director of Member and Partner Experience at Certified Contractors Network (CCN), and Meghan Jones, VP of Business Development at El Toro,
TL;DR — Credit unions can count impressions and they can count new members. What sits between the two is usually unmeasured. In a recent El Toro webinar, two account executives
Yes. You can target ads to a specific home address using IP targeting, which matches a mailing address to the IP address of the internet connection at that location. Instead
For agency leaders and media buyers, CTV/OTT video advertising promises the holy grail of digital strategy: the emotional impact and living-room presence of linear TV combined with digital targeting precision.
Non-profit organizations and charitable foundations often face a recurring dilemma: how to maximize donor engagement and drive contributions while operating under tight budgets and strict timelines. Traditional digital marketing relies
How to Scale Ad Variations for Precision Audience Targeting and Fast-Paced Creative Demands. The digital advertising landscape is caught in a massive paradox. On one hand, targeting data has never
In retail, the gap between digital ads and physical storefronts has always been a bit of a guessing game. For years, retailers relied on third-party cookies to track users online,
In modern advertising and political campaigning, treating the American electorate or consumer base as a monolith is a recipe for an inefficient budget. For years, El Toro has pioneered the
IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting. An IP address is a simple series of numbers. An IP address
“How long does an IP address stay attached to a home or business?” This is one of the most common questions we get from resellers and customers. The other one
Political Ads Over the past four years, El Toro has become one of the premier names in political digital advertising. We view creatives every single day, and feel it’s safe
Political Marketing Strategies In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we
5 Reasons Advertisers Love El Toro’s Solutions Results matter. That’s why advertisers choose El Toro’s cutting-edge solutions to reach the right audience, maximize their ROI, and maintain full control over
At El Toro, we don’t just follow trends, we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the
As the holiday shopping season approaches, the competition for consumer attention intensifies. This year, digital advertising plays an even more critical role as online and mobile shopping continues to rise.
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large.
While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather
Why Footfall Analytics is Important in Digital Marketing Footfall analysis plays a crucial role in shaping an effective digital marketing strategy and giving you insights into customer behavior, marketing effectiveness,
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of
The digital advertising landscape continues to evolve, and emerging technologies are shaping the way brands connect with their audiences. One such technology is Over-The-Top (OTT) media, which refers to Streaming
