Ad Tech | How El Toro Stacks Up to Competitors
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At El Toro, we fully stand behind our ad tech, which is why we aren’t afraid to discuss what our competitors […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
OTT Publishers Spotlight: How OTT to Reaches Your Customers
El Toro’s OTT Publishers El Toro works with many OTT publishers allowing your brand access to a highly-captive audience. OTT allows you to reach your ideal customer while they watch their favorite shows. Utilizing technologies like El Toro’s patented IP Targeting can deliver targeted ads to relevant user households. OTT also allows advertisers to track […]
Defeating Ad Fraud: How to Protect Your Campaigns
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens to undermine the trust and investment in this dynamic industry. What is Ad Fraud? When advertisers purchase ad space on […]
Why Doesn’t Digital Advertising Work Better?
There is no more important and existential question in marketing than “Did my digital ad campaign work?” Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best prospects at the right time. With the level of data available to marketers and AdTech firms, why are campaign results […]
Engaging Consumers with IP Targeting this Black Friday
While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was held all the way back in 1951, with the first Cyber Monday coming in 2005. These two days, both sandwiching […]
Localized Ad Strategies: Making an Impact Close to Home
Reaching a national audience is vital to some companies. But for many others, their best strategy is to reach those in their hometown. Local advertising is so impactful that in 2021, companies in the U.S. spent over $137 billion on it. On top of that, 80% of search engine users are looking for local information. […]
Online Marketing Tips: The Importance of Mobile Devices
The Tides are Turning We have been living in the age of smartphones and mobile devices for over a decade now. (Although, I really don’t feel much smarter despite having used them for so long.) As of May 2023, nearly 68% of total web visits were done on mobile devices. The remaining 32% came from […]
OTT and Video: The Future of Digital Advertising
The digital advertising landscape continues to evolve, and emerging technologies are shaping the way brands connect with their audiences. One such technology is Over-The-Top (OTT) media, which refers to Streaming TV content delivered directly to viewers over the Internet, bypassing traditional broadcast channels. Many tout OTT and video content as the future of online advertising, […]
Going Native: How to Stand Out with Native Ads
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive and more engaging for the user. In this blog, we’ll take a closer look at native ads and how they […]