Why OTT Video Campaigns Fail to Scale (and How to Fix Them)
For agency leaders and media buyers, CTV/OTT video advertising promises the holy grail of digital strategy: the emotional impact and living-room presence of linear TV combined with digital targeting precision. But many teams have hit a plateau when scaling campaigns. As budgets increase, campaign efficiency drops, cost per acquisition (CPA) spikes, and client return on […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
El Toro’s Guide to Targeted Political Advertising in 2024
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad […]
Going Native: How to Stand Out with Native Ads
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive and more engaging for the user. In this blog, we’ll take a closer look at native ads and how they […]
A Step-By-Step Guide For Creative Development
6 Tips for Creative Development Tips Whether you’re an advertising guru or newbie, it doesn’t hurt to refresh on the do’s and don’ts of creative development. Armed with years of advertising experience on various digital channels, El Toro has determined six essential guidelines to keep in mind when constructing assets for your campaign. These guidelines […]
4 Types of Programmatic Advertising
What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed in as it continues to increase its prominence every year in the digital advertising world. Learn the four types of programmatic for your next digital ad campaign!
Banner Ad Guidelines – 5 Tips
Banner Ad Guidelines To Follow Banner ads are our specialty here at El Toro. Each day, our team reviews banner ads to make sure they pass the required creative audit before serving. With years of experience, our AdOps specialists have become some of the most knowledgeable in the field on what works with creatives and […]