4 Hyper-Targeted Strategies For The January Fitness Spike
It’s the most exciting time of the year – for the fitness industry. Every year resolutions are made with fitness, losing weight, and eating better ranking at the top of the list. The new year gym rush is evident, as 12% of all gym sign-ups occur in January, while the rest of the year accounts […]
A Step-By-Step Guide For Creative Development
6 Tips for Creative Development Tips Whether you’re an advertising guru or newbie, it doesn’t hurt to refresh on the do’s and don’ts of creative development. Armed with years of advertising experience on various digital channels, El Toro has determined six essential guidelines to keep in mind when constructing assets for your campaign. These guidelines […]
2 Useful Tools for Targeting Domestic Travelers
Happy Holistays! The cost of gas has been drastically increasing, with the current national average price of regular gas being $4.24 per gallon, more than a total dollar increase over prices in 2020. There has also been a steady increase in flight cancellations, with 103,000 cancellations in 2021 and thousands more this year. With record-breaking […]
Audience Size Matters
It’s no secret billions of advertising dollars have left platforms like Facebook and Twitter in search of better results, larger audiences and superior Return on Ad Spend (ROAS). Yet, the path forward is not always clear for advertisers. For those in search of a better platform for onboarding, targeting and measuring digital ads and audiences, […]
Everything You Need To Know About OTT
What is OTT? Over-the-top (OTT) refers to any video or streaming service that provides viewers access to movies or TV shows by sending the media directly through the internet. OTT goes beyond traditional cable boxes and beats the hassle of traditional linear TV advertising, where ad placements must conform to broadcasting schedules. El Toro delivers […]
4 Types of Programmatic Advertising
What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed in as it continues to increase its prominence every year in the digital advertising world. Learn the four types of programmatic for your next digital ad campaign!
Banner Ad Guidelines – 5 Tips
Banner Ad Guidelines To Follow Banner ads are our specialty here at El Toro. Each day, our team reviews banner ads to make sure they pass the required creative audit before serving. With years of experience, our AdOps specialists have become some of the most knowledgeable in the field on what works with creatives and […]
Retail Attribution
The retail industry has undergone many changes in the past decade. With the rise of digital shopping, companies are constantly looking for ways of proving retail attribution offline and online. The ability to have increased accountability for every ad dollar spent is something that’s becoming more prevalent among all retail companies.
Device & Screen Agnostic
El Toro’s ad serving abilities are screen agnostic, meaning whatever device someone utilizes to go online, El Toro can target them on a one to one level!
4 Things to Consider When Investing in Digital Advertising
Digital Advertising Tips “Advertising’s not going away. Really sh**ty advertising is going away, and I bid that farewell,” said David Droga in opening Cannes Lions Festival of Creativity for 2018. Ad platforms continue to unveil the latest and greatest ad practices, providing the biggest bang for your buck in digital ad spending. Each of these […]