4 Things to Consider When Investing in Digital Advertising
Digital Advertising Tips “Advertising’s not going away. Really sh**ty advertising is going away, and I bid that farewell,” said David Droga in opening Cannes Lions Festival of Creativity for 2018. Ad platforms continue to unveil the latest and greatest ad practices, providing the biggest bang for your buck in digital ad spending. Each of these […]
Trade Association Marketing: 3 Digital Tactics
With political spending ramping up and midterm elections quickly approaching, El Toro wanted to list our top trade union marketing tactics for digital advertising!
User Experience: IP Targeting Domain
Louisville, KY – July 03, 2018- eltoro.com, the IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com. The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. […]
Top 5 Account Based Marketing Tips
Account Based Marketing Tips for 2018 We talk a lot about Account Based Marketing tips here, that’s because El Toro is one of the premier ABM platforms. Since 2014, our portal has been used to target specific accounts in a B2B approach without wasting your ad budget on fraudulent internet traffic. With this in mind, […]
CRM Advertising & Targeting
El Toro became a player in advertising technology when we first released our IP Targeting algorithm back in 2013. Since then, we’ve come a long way; we’ve introduced our Account Based Marketing and Geo-Framing technology. However, we’ve never drifted away from one of our core targeting techniques: CRM advertising. CRM Advertising Customer Relationship Management (CRM) […]
Top 7 IP Targeting Tips & Tricks
IP Targeting Tips In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to […]
Why Is It Important To Use Digital In Your Political Campaign?
Digital Political Campaign As the first primary elections begin to take place, many campaigns are trying to jump start their mid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on […]
The Company that Killed the Cookie
In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting–the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized […]
Paying for “Viewability” is a Scam
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors […]
Improving Your IP Targeting with UTM Codes
Attribution and UTM Codes It’s the holy grail of online marketing, isn’t it? Every online marketing executive works overtime to know how many clicks it takes for that customer to get from your display advertising—whether that be in an email newsletter, in a website banner ad, an online newspaper ad, or a direct mail landing […]