How It Works
Venue Replay allows you to capture people’s Device ID’s at events they attend, where they work, where they study, where they shop, all with the intent to advertise to this high value audience. This is done by using geoframing, a technology created by El Toro. With Venue Replay, we can even go back in time and capture devices from events that happened up to 6 months ago! Venue Replay then attributes a likely home address of those devices seen at the chosen event. From there, we are able to target that home network with digital banner ads using our prime technology, IP Targeting.
The Technology At Work
When an Ad Impression is served (a digital banner or video ad loads on-screen), there are three pieces of data El Toro analyzes with the use of geoframing: the who, where, and when. We analyze the who by UDID (unique device ID), the where by geographical coordinate (latitude & longitude) of where the impression displayed, and the when by a timestamp of when the impression loaded on the screen.
Venue Replay IS NOT Geo-Fencing. It's Geo-Framing.
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