blog

How to Correctly Brand Your Ads

Building brand awareness is a key part of running an effective marketing campaign. When using IP targeting, it is important to build a strong message to attract your highly targeted audience. Once a campaign is submitted, it goes through a series of steps to check and audit the campaign. Without a proper branding the creatives will be rejected which will delay the campaign from going live.  In order to pass audit the logo, company name, or name of website have to visible on the creative and align with the branding of the landing page. You must have an identifying factor between the landing page and the creative.

These ads we created for our very own Sofie Stadler are examples of a properly and improperly branded ad. The one on the left is correct, and the one on the right is incorrect. The El Toro logo matches the logo on the landing page, and the “Paid for by El Toro” is also a clear brand identifier. The landing page, https://eltoro.com/, will be a match for the ad on the left. If the creative on the right were submitted it would be rejected.  If you have any questions, please contact our support team.

Sofie for America Sofie for America bad

Share

Related Blog Posts
  • OTT for Small Businesses: A Comprehensive Guide

    Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That means your customers, and your...

  • 5 Reasons Advertisers Love El Toro’s Solutions

    5 Reasons Advertisers Love El Toro's Solutions Results matter. That’s why advertisers choose El Toro’s cutting edge solutions to reach the right audience, maximize their ROI, and maintain full control over their campaigns. Here are...

  • The Next Generation Awaits: Embrace the Future with Gen3

    At El Toro, we don’t just follow trends—we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the Gen3 Portal. This isn’t just an...

  • The Ultimate Guide to Omnichannel Marketing: How to Create Seamless Customer Experiences

    It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online, offline, or somewhere in between....

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us