blog

Bot Fraud to Hit $6.3 Billion

According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.

Related Blog Posts

OTT for Small Businesses: A Comprehensive Guide

Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That means your customers, and your...

Read More
5 Reasons Advertisers Love El Toro’s Solutions

5 Reasons Advertisers Love El Toro's Solutions Results matter. That’s why advertisers choose El Toro’s cutting edge solutions to reach the right audience, maximize their ROI, and maintain full control over their campaigns. Here are...

Read More
The Next Generation Awaits: Embrace the Future with Gen3

At El Toro, we don’t just follow trends—we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the Gen3 Portal. This isn’t just an...

Read More
The Ultimate Guide to Omnichannel Marketing: How to Create Seamless Customer Experiences

It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online, offline, or somewhere in between....

Read More

Ready to Run With the Bull?