ad·tech (noun): advertising technology; all technologies, softwares and services used for delivering, controlling and targeting online ads.
ad tech

One-to-One IP Targeting

And That's No Bull

As a marketing organization focused on sales not metrics, El Toro's ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

Specifically, El Toro offers:

Targeting without having to use cookies, census blocks, or geo-location tools.
Flexibility to add conversion pixels and remarketing pixels.
Automatic blocking of adult and low quality spam sites.
IP Targeted video advertising.

Product Arsenal
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IP Targeting

We match postal addresses to IPs with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.

Digital Canvassing

Take your CRM, or new customer list and target their neighbors with ads. Digital Canvassing looks at the street name and relative distance of intersections and appends IP’s to their respective homes located within 500 meters of a pre-defined target.

Captive Audience

In an Account Based Marketing format, target digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the locations’ IP addresses.


Send a highly targeted & trigger based direct mail offer to unknown website visitors via the reverse IP targeting algorithm by mapping that IP address back to a physical address.

Digital New Movers

Target pre, escrow, and new movers in almost real time. Our system updates continuously and connects businesses, and advertisers to consumers in hours, rather than weeks.

Venue Replay

Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.

Other Products Offered By El Toro

Don't believe the hype? Check out some of our case studies from our clients and partners!

Don't believe the hype? Check out some of our case studies from our clients and partners!

View Case Studies