blog

Big Bad Ad Tech

Recently AdAge published an article titled "Why Ad Tech is the Worst Thing to Happen to Advertising”, giving their honest reflection on the gaping holes in ad tech. As much as the ad tech industry has flourished, it still has a long way to go. Why, as a community, has the ad tech industry tolerated fraud and absurd metrics?  Because, until now, no company or technology had and the ability to target individuals on a one-to-one basis or could use hard data to prove results.

An article on the Internet giant, Yahoo, stated that 30 to 70 percent of their ads were not serving in areas they claimed to be. Interestingly enough, Yahoo isn’t the only company facing the harsh reality of ad fraud because he industry as a whole loses billions yearly to ad fraud (AdAge). Why is the ad tech industry continuing down this path of fraudulent advertising? Because 75% of publishers and 59% of advertisers haven’t the slightest idea how to prove what is and is not human traffic (Distil Networks).

El Toro has been focused on the removal of fraud from ad tech for years. IP targeting is the answer to proving human traffic and campaign success. All of the questions and concerns can be answered by IP targeting since matchbacks can be done after the sales cycle of any given campaign. When comparing a list of consumers targeted to the call to action data, El Toro can verify conversions, giving a realistic and honest metric of the success of the campaign. El Toro has finally figured out a way to reach a consumer on a 1:1 reach, without cookies, mitigating fraud, and giving the advertiser proof of conversions. No other technology does this.

As an industry, let’s make this year the year we put advertising fraud in its grave. El Toro will be once again be the rebels of ad tech. And once again El Toro will cast aside the metrics of old (viewability, CTR, time on page, etc.) and focus on the only thing that matters: conversions.

Start your New Year off right and give us a call today.

Share

Related Blog Posts
  • Event Registration: Metrics That Matter

    Loading…

  • Webinar Recap: Web-To-Home

    In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success...

  • The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)

    The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly...

  • OTT for Small Businesses: A Comprehensive Guide

    Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That means your customers, and your...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us