blog

Bot Fraud to Hit $6.3 Billion

According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.

Related Blog Posts

Boost Your Brand with IP Targeting During the Holiday Season

The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...

Read More
El Toro CEO Statement on Google’s IP Announcement

If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...

Read More
Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide

The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...

Read More
Engaging Consumers with IP Targeting this Black Friday

While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...

Read More

Ready to Run With the Bull?