blog

Bot Fraud to Hit $6.3 Billion

IBD LogoAccording to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015.  Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes.  To read more about how brands are being cheated by bots, check out the IBD article.  To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.

Share

Related Blog Posts
  • Understanding Issue Advocacy Advertising

    While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather than selling products or services....

  • Defeating Ad Fraud: How to Protect Your Campaigns

    In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens...

  • Formula 1 Advertising: Reach Fans with El Toro’s Strategies

    In this digital age, where attention is a prized commodity, Formula 1 stands as a powerhouse platform for brands seeking to captivate audiences. With its blend of speed, innovation, and glamour, Formula 1 allows advertisers...

  • GeoFraming™: A Comprehensive Guide

    In the world of digital marketing, seeing where people go online is a valuable tool to understand their behavior and what products they might be interested in. But what if you could use people's real...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us