According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.
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