Bot Fraud to Hit $6.3 Billion
According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.
Win The Race Before It Starts – Political Best Practices
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...
Everything You Want To Know About Cookies But Are Too Afraid To Ask
The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...
El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...
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