blog

Bot Fraud to Hit $6.3 Billion

IBD LogoAccording to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015.  Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes.  To read more about how brands are being cheated by bots, check out the IBD article.  To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.

Share

Related Blog Posts
  • GeoFraming™: A Comprehensive Guide

    In the world of digital marketing, seeing where people go online is a valuable tool to understand their behavior and what products they might be interested in. But what if you could use people's real...

  • New Advertising Portal: Out With The Old, In With The New!

    As El Toro continues to expand, we remain committed to pushing boundaries and redefining advertising technology. The highly anticipated Gen3 Portal is officially launching soon, marking another massive milestone for El Toro and our clients....

  • What is Footfall Analysis? 3 Key Metrics to Track

    Footfall analysis is the process of analyzing the number of people who visit a physical location, such as a retail store, shopping mall, or event venue, over a specific period. Footfall analysis provides valuable insights...

  • IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions

    IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us