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Bot Fraud to Hit $6.3 Billion
According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.
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Webinar Recap: Web-To-Home
In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success...
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The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)
The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly...
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