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Bot Fraud to Hit $6.3 Billion
According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015. Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes. To read more about how brands are being cheated by bots, check out the IBD article. To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.
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Understanding Purchase Intent with Intent-To-Home
We have discussed the importance of purchase intent in a past blog. Intent signals let your business know that a buyer has some likelihood to purchase whatever it is you are selling, be it homes,...
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Digital Advertising for Small Businesses
Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach a larger, more targeted audience....
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Ad Tech | How El Toro Stacks Up to Competitors
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At...
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What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs...
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