blog

Map Polygon

El Toro's Captive Audience product is now known as Map Polygon.  By using Map Polygon, brands can leverage El Toro’s powerful IP targeting platform to target students at colleges and universities while they are on campus.  Research shows that over 90% of students interact with brands digitally and that the average student spends more time online than on all other forms of media combined.  Additionally, the brands that millennials begin to build relationships with in school are often the brands they trust for the rest of their lives.

By using IP targeting to deliver your message to this audience, we can more precisely target your ads, which helps improve results and reduce cost.  Additionally, since IP targeting does not depend on cookies, pixels or device fingerprints – personal privacy is protected while producing a wider addressable audience than via other forms of digital advertising targeting.

To learn more about Map Polygon by El Toro, contact us today.

Share

Related Blog Posts
  • Event Registration: Metrics That Matter

    Loading…

  • Webinar Recap: Web-To-Home

    In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success...

  • The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)

    The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly...

  • OTT for Small Businesses: A Comprehensive Guide

    Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That means your customers, and your...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us