blog

Case Study: 7th Street Haunt

Background:

7th Street Haunt is the largest indoor haunted house in Louisville, KY. Located in a twenty-five thousand square foot building with a cast and crew nearing one-hundred people--7th Street opens every Fall with the intentions to bring screams and fright to the Louisville metro area.

Strategy:

For the majority of its existence, the 7th Street Haunt had not harnessed digital marketing tools. However, in 2016, 7th Street came to El Toro to launch a multi-pronged approach utilizing El Toro’s cookie-free IP Targeting, Captive Audience and Digital New Movers tools. 7th Street Haunt used its customer data from previous years online purchases and lead generation contacts to target via IP address, employed Captive Audience to target nearby colleges and universities, used zip code targeting for local area contacts, and used Digital New Movers to offer fresh entertainment to individuals who had recently moved into Louisville.

Results:

7th Street saw a 50% raise in revenue, ticket sales and overall crowd attendance. 7th Street haunt was extremely pleased with the results of the campaign and is already planning on ways to expand and utilize more El Toro services during the Halloween season in 2017. Hunting for ghosts and zombies is difficult, but with El Toro, finding customers looking for a scare comes with ease.

Share

Related Blog Posts
  • The Next Generation Awaits: Embrace the Future with Gen3

    At El Toro, we don’t just follow trends—we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the Gen3 Portal. This isn’t just an...

  • The Ultimate Guide to Omnichannel Marketing: How to Create Seamless Customer Experiences

    It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online, offline, or somewhere in between....

  • How to Thrive This Holiday Shopping Season

    As the holiday shopping season approaches, the competition for consumer attention intensifies. This year, digital advertising plays an even more critical role as online and mobile shopping continues to rise. With many factors distracting consumers...

  • Understanding Purchase Intent with Intent-To-Home

    We have discussed the importance of purchase intent in a past blog. Intent signals let your business know that a buyer has some likelihood to purchase whatever it is you are selling, be it homes,...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us