Case Study: El Toro boosts business for a Fortune 50 Tech Company
A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses.
El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a list of 465 prospective companies during business hours that had never previously purchased this product from them.
Post-campaign, El Toro conducted a MatchBack Analysis to help determine attribution. Cross-referencing those businesses that converted out of the target group enabled El Toro and the technology company to measure and quantify the results of the campaign. 17 of the 465 targets purchased the advertised product resulting in a 3.66% conversion rate. The new customers who bought because of this campaign by El Toro included large companies such as Goldman Sachs, 3M, and News Corp.
El Toro’s B2B IP Targeting excels in lead generation, sales, and even recruiting. It’s no bull-- El Toro works.
Win The Race Before It Starts – Political Best Practices
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...
Everything You Want To Know About Cookies But Are Too Afraid To Ask
The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...
El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...
Ready to Run With the Bull?Contact Us