Case Study: El Toro and Health Club Membership
Utilizing its patented technology, El Toro delivers online display, banner, and video ads to devices linked to a household’s specific IP address. Operated through a user-friendly dashboard, El Toro gives its clients the tools they need to advertise digitally at the most precise levels. All we need is a list of physical addresses and El Toro turns the tenants into traffic, leads, and sales dollars.
Below is a case study for an IP targeting campaign we ran for a health club in the northeastern region of the United States. It was looking to boost its memberships just before the new year:
The campaign identified households of potential and former clients and offered discounted memberships as an incentive to join the club--perfect for new year’s resolutions. El Toro’s IP targeting served 77k impressions to 9,700 homes in only 12 days, generating a whopping 172 new memberships. Households that were served with IP-targeted ads were 86% more likely to start a new memberships than those without IP-targeted ads.
Review the numbers below from our matchback analysis:El Toro can be every digital marketer’s secret weapon. Generate more traffic, conversions, and sales dollars with El Toro IP targeting. The technology works across multitudes of industries-- from gyms to automobiles; from large insurance corporations, to small non-profit firms. Straightforward and simple: El Toro works.
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