Case Study: El Toro and Non-Profit Organizations

Background:

El Toro’s patent-pending IP targeted advertising has helped firms increase engagement and conversions across a wide variety of different industries - automotive, insurance, healthcare, education, and more. Unlike most digital advertising methods, El Toro’s targeting utilizes data in the form of names and addresses, instead of cookies, meaning we know where every impression is going, there is no waste, and advertisements can be delivered with surgical precision. Our client’s ads appear on over a million websites across all devices on the targeted home network. This means we are delivering the most relevant online advertising to our clients’ true audiences, increasing revenue online and off.

Results:

One sector that has experienced tremendous success with our technology is non-profit organizations (NPO’s). The nonprofits are able to get in front of potential donors online, and turn impressions into dollars. We evaluated the results of 21 different charities that leveraged El Toro’s tools to target previous donors in December 2015, targeting a total of 229,760 potential donors at a household level.

The results we found were well above expectation. Compared to untargeted donors, those that were sent advertisements via El Toro were 31% more likely to donate and targeted donor’s average donation increased by 10%. This lead to an increase in average revenue per donor of 42.92%!  Across 21 different non-profit online ad campaigns, targeting 229,760 potential donors, a total of $4,917,554.70 was produced.

El Toro’s digital advertising, put plain and simple, works. It works because it is far more targeted than any alternative. It works because it is the only service that can target a single household to an IP address level. While El Toro improves engagement and conversions for NPO’s, it is also successful inmany of other industries - from retail to recruiting.

To learn more about how El Toro can take your online advertising to the highest level, Contact Us.