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Case Study: Sullivan University
Background
Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, Sullivan was looking to boost enrollment for its multitude of bachelor’s and doctorate programs. Sullivan created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students and Comeback Students. Looking to boost enrollment in the fall, the campaign ran from July to September.
Campaign Results
Pairing El Toro with its other outreach gave Sullivan a campaign that was 178.94% more successful than campaigns without IP-targeted ads. With a target group of only 22k compared to the control group of 31k, El Toro influenced the decision of 18 new students-- double the amount of the control group despite serving to 11k less prospects. See the numbers from our Matchback Analysis for yourself:
El Toro can be every marketer’s secret weapon. Generate more traffic, conversions, and sales dollars with El Toro’s IP targeting.
“Being able to target our prospective students at various stages in their enrollment lifecycle has allowed us to personalize our digital marketing. We’ve seen some amazing success at reaching our customers with custom messaging and it’s resulted in increased enrollment.”
-Pope Mobley, Manager of Digital Media
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