blog

Case Study: Sullivan University

Background

Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, Sullivan was looking to boost enrollment for its multitude of bachelor’s and doctorate programs. Sullivan created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students and Comeback Students. Looking to boost enrollment in the fall, the campaign ran from July to September.

Campaign Results

Pairing El Toro with its other outreach gave Sullivan a campaign that was 178.94% more successful than campaigns without IP-targeted ads. With a target group of only 22k compared to the control group of 31k, El Toro influenced the decision of 18 new students-- double the amount of the control group despite serving to 11k less prospects. See the numbers from our Matchback Analysis for yourself:

El Toro can be every marketer’s secret weapon. Generate more traffic, conversions, and sales dollars with El Toro’s IP targeting.

“Being able to target our prospective students at various stages in their enrollment lifecycle has allowed us to personalize our digital marketing. We’ve seen some amazing success at reaching our customers with custom messaging and it’s resulted in increased enrollment.”

-Pope Mobley, Manager of Digital Media

Share

Related Blog Posts

IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions

IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use...

El Toro’s Guide to Targeted Political Advertising in 2024

Happy 2024 everyone! We at El Toro hope you had a fantastic start to the new year! Now that it is 2024, it's time to talk about one of our favorite things at El Toro:...

Why Doesn’t Digital Advertising Work Better?

There is no more important and existential question in marketing than “Did my digital ad campaign work?”  Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best...

El Toro in the World of Ad Tech

In the Beginning… In the beginning of the ad tech world, all was chaos. Ad fraud ran rampant, offline results were impossible to measure for an online ad campaign, and people used inaccurate cookie and...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us