blog

Data Nomenclature

New clients often ask what data we require in order to begin an IP targeted advertising campaign.  Below is a sample file which contains the recommended data elements.  At a minimum we need the full street addresses of the households you would like to target with your campaign.  Additional information like name and customer number (if available) can increase the accuracy of a post-campaign match-back analysis.  If you have any questions about the type of data you should provide to El Toro, please contact us.

El Toro Sample Data

Share

Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us