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Data Nomenclature

New clients often ask what data we require in order to begin an IP targeted advertising campaign. Below is a sample file which contains the recommended data elements. At a minimum we need the full street addresses of the households you would like to target with your campaign. Additional information like name and customer number (if available) can increase the accuracy of a post-campaign match-back analysis. If you have any questions about the type of data you should provide to El Toro, please contact us.

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