blog

Data Nomenclature

New clients often ask what data we require in order to begin an IP targeted advertising campaign.  Below is a sample file which contains the recommended data elements.  At a minimum we need the full street addresses of the households you would like to target with your campaign.  Additional information like name and customer number (if available) can increase the accuracy of a post-campaign match-back analysis.  If you have any questions about the type of data you should provide to El Toro, please contact us.

El Toro Sample Data

Share

Related Blog Posts
  • Understanding Issue Advocacy Advertising

    While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather than selling products or services....

  • Defeating Ad Fraud: How to Protect Your Campaigns

    In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens...

  • Formula 1 Advertising: Reach Fans with El Toro’s Strategies

    In this digital age, where attention is a prized commodity, Formula 1 stands as a powerhouse platform for brands seeking to captivate audiences. With its blend of speed, innovation, and glamour, Formula 1 allows advertisers...

  • GeoFraming™: A Comprehensive Guide

    In the world of digital marketing, seeing where people go online is a valuable tool to understand their behavior and what products they might be interested in. But what if you could use people's real...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us