New clients often ask what data we require in order to begin an IP targeted advertising campaign. Below is a sample file which contains the recommended data elements. At a minimum we need the full street addresses of the households you would like to target with your campaign. Additional information like name and customer number (if available) can increase the accuracy of a post-campaign match-back analysis. If you have any questions about the type of data you should provide to El Toro, please contact us.
Related Blog Posts
Boost Your Brand with IP Targeting During the Holiday Season
The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...
El Toro CEO Statement on Google’s IP Announcement
If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...
Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide
The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...
Engaging Consumers with IP Targeting this Black Friday
While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...