Why El Toro

Data Privacy

Privacy Is One Of Our Top Priorities

At El Toro, confidentiality is never sacrificed. We adhere to the self-regulatory principles put forth by the Digital Advertising Alliance (DAA), as well as all federal and state laws on data privacy, including the California Consumer Privacy Act (CCPA).

Data ingestion is limited to the minimum data required to complete the task, typically only a physical address. We do not require names or any other personally identifiable information (PII).

  • Data is logically siloed from other client’s data.
  • Data suppliers are vetted and only provide consumer opt-in information with consent.
  • All data is encrypted in transmission via TLS and stored securely in SSAE-16 SOC II compliant data centers.
  • While El Toro’s IP Targeting is inherently less invasive than targeting via cookies, we understand that some consumers may not wish to have internet ads served to them. We provide easy access for consumers to opt-out.

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