Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At...

Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs...

In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens...

In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to...