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Digital New Movers™: Targetable ZIP Codes
One of the many Digital New Mover™ questions that we get is "How many ZIP codes can you target?" To answer this, we figured we would show you on a map. The US has 41,722 ZIP codes, with the exception of the territories, we can target every ZIP code in the US.
El Toro’s Guide to Targeted Political Advertising in 2024
Happy 2024 everyone! We at El Toro hope you had a fantastic start to the new year! Now that it is 2024, it's time to talk about one of our favorite things at El Toro:...
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El Toro in the World of Ad Tech
In the Beginning… In the beginning of the ad tech world, all was chaos. Ad fraud ran rampant, offline results were impossible to measure for an online ad campaign, and people used inaccurate cookie and...
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IP Targeting: For Black Friday, Cyber Monday, And All Your Retail Advertising
The countdown begins The day after Thanksgiving kicks off some of the biggest shopping days, Black Friday and Cyber Monday. Last year, the shopping holiday saw a total of 155 million American shoppers, with 88...
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