blog

El Toro Issued Second IP Targeting Patent – Digital Journal

El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting.

“El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.”

Read the full story at Digital Journal.

Related Blog Posts

Understanding Purchase Intent with Intent-To-Home

We have discussed the importance of purchase intent in a past blog. Intent signals let your business know that a buyer has some likelihood to purchase whatever it is you are selling, be it homes,...

Read More
Digital Advertising for Small Businesses

Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach a larger, more targeted audience....

Read More
Ad Tech | How El Toro Stacks Up to Competitors

Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At...

Read More
What Rising Streaming Costs Mean for Your Ads

Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs...

Read More

Ready to Run With the Bull?