El Toro Issued Second IP Targeting Patent – Digital Journal
El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting.
“El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.”
Read the full story at Digital Journal.
IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions
IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use...
El Toro’s Guide to Targeted Political Advertising in 2024
Happy 2024 everyone! We at El Toro hope you had a fantastic start to the new year! Now that it is 2024, it's time to talk about one of our favorite things at El Toro:...
Why Doesn’t Digital Advertising Work Better?
There is no more important and existential question in marketing than “Did my digital ad campaign work?” Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best...
Ready to Run With the Bull?Contact Us