Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”.
Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages.
To fix over-count issues you must implement one or both of the following solutions:
First, filter out the traffic from the following referring domains:
If this does not completely resolve the issue, you can exclude traffic via the Google Analytics Admin Dashboard from the following IP addresses where the AppNexus traffic originates from:
Primary IP Ranges
-- Input 126.96.36.199 /24 (netblock) at http://www.magic-cookie.co.uk/iplist.html for a list of IP’s
If you are still having over-count issues, please contact an El Toro Operations Support Agent at email@example.com or via the El Toro Support Desk.