blog

Filtering AppNexus Traffic Over-Count in Google Analytics

Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”.

Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages.

To fix over-count issues you must implement one or both of the following solutions:

First, filter out the traffic from the following referring domains:

-- adnxs.net
-- adnxs.com

If this does not completely resolve the issue, you can exclude traffic via the Google Analytics Admin Dashboard from the following IP addresses where the AppNexus traffic originates from:

Primary IP Ranges

-- Input 207.237.150.0 /24 (netblock) at http://www.magic-cookie.co.uk/iplist.html for a list of IP’s

Other IP's

-- 115.112.103.134
-- 123.201.61.178
-- 119.82.116.2
-- 173.192.229.2
-- 50.22.200.165
-- 50.22.200.164
-- 69.172.211.214
-- 209.119.20.216
-- 173.192.229.3
-- 107.182.9.128

If you are still having over-count issues, please contact an El Toro Operations Support Agent at support@eltoro.com or via the El Toro Support Desk.

Share

Related Blog Posts
  • Win The Race Before It Starts – Political Best Practices

    El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...

  • Everything You Want To Know About Cookies But Are Too Afraid To Ask

    The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...

  • El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising

    Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...

  • Don’t Fear The Reaper

    Why Fear a Cookieless Future When El Toro Has Always Been Cookieless? Following the crumbs Cookie-based targeting is an outdated technology that El Toro can certainly live without, so why can't digital marketers do the...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us