A conversion pixel or cookie is a common tool used to track web conversions for internet marketing campaigns.  Conversions are typically defined as either web sales for ecommerce companies or form fills for companies whose sales cycle involves offline components.  To place a conversion pixel on your website simply follow the steps below, if you have any questions please contact El Toro Support. 

  1. Open up the HTML for the webpage your customers see on your website after they've converted – typically it will read  "thank you for your order!", for example. This is called the conversion page.
  2. Between the body tags (<body></body>) of the page, paste the pixel you were provided by El Toro.
  3. Save the changes to your webpage and start counting the conversions! 

Here are some samples of how the code should look before and after.

Sample HTML before conversion tracking code (sample only -- don't use in your website's code).

<html>

<head>

<title>Sample HTML File</title>

</head>

<body>

This is the body of your web page.

</body>

</html>

Sample HTML after conversion tracking code (sample only -- don't use in your website's code).

<html>

<head>

<title>Sample HTML File</title>

</head>

<body> This is the body of your web page.

<script src="http://ib.adnxs.com/px?id=178248&t=1" type="text/javascript"></script>

</body>

</html>