IP Targeted Video
Targeting Videos to Prospects via IP Address
Video advertisements are a very effective medium for reaching and influencing an online audience. With click-through rates (CTR) that can be up to 27 times that of standard banner ads, video delivers a significant amount of engaged traffic. According to ComScore – “when evaluating video and display side by side, consumers exposed to video advertising were 28 percent more likely to visit the brand site and nearly twice as likely to conduct a trademark search”.
El Toro has access to over 2 billion video ad impressions per day on tier one sites. Our offering is based on our patent-pending process of mapping a household to an IP address (this is typically called IP Targeting) and then injecting your advertising in front of only the most qualified prospects. El Toro’s video targeting offering can place pre-roll, mid-roll and post-roll ads in 15, 30 and 60 second formats. Full technical specifications can be found in our video creative FAQ. To get more information or start an IP targeted video campaign with El Toro, please contact us.