Why El Toro

MatchBack Analysis

MatchBack Analysis

Do you want to take your reporting and conversion attribution to the next level?

The El Toro MatchBack Analysis is a free reporting option that identifies one-to-one conversions and simplifies calculating return on ad spend (ROAS) to understand the impact of your marketing budget with El Toro. Since El Toro matches IP addresses at the physical address level, we can provide unparalleled granularity in our reporting since we know exactly who is included in the target audience. This process is entirely cookie-free; we simply need a sales file containing address data (address 1 and ZIP code) to match against the targeted audience.

The El Toro Advantage

With our MatchBack Analysis, proving ROI is a huge differentiator. Unlike other online marketing tools, the El Toro MatchBack is done without the use of UTM codes, conversion pixels, retargeting, or call tracking. We use your list of sales and compare it to the targeted list to show real ROI.

Want to see real MatchBacks in action?
Check out our Case Studies

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Read About Our MatchBack Analysis

Why Social Media Advertising Falls Short

Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

Advertising Metrics

When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:

Start Getting Better Measurements
of Your Ad Spend.

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