Why El Toro

MatchBack Analysis

MatchBack Analysis

We make measuring efficacy simple. Our MatchBack Analysis builds off of our IP Targeting technology and provides you with real ROI calculation. To conduct a MatchBack, you provide a list of sales or conversions that occurred during the campaign period, we match it against the target list of customers we served advertisements to, then we provide a list of sales that were a direct result of our IP Targeting campaign.

The El Toro Advantage

With our MatchBack Analysis, proving ROI is a huge differentiator. Unlike other online marketing tools, the El Toro MatchBack is done without the use of UTM codes, conversion pixels, retargeting, or call tracking. We use your list of sales and compare it to the targeted list to show real ROI.

Want to see real MatchBacks in action?
Check out our Case Studies

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Read About Our MatchBack Analysis

Why Social Media Advertising Falls Short

Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

Advertising Metrics

When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:

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of Your Ad Spend.

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