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Partner Spotlight: George Mason University
“Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament.
George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were granted an 11-seed and proceeded to topple Michigan State, North Carolina, Wichita State and the No. 1 seed Connecticut along their journey into the history books.
With the 2006 season left in the past, George Mason University is now teaming up with El Toro. We’re proud to #GetPatriotic as part of the team with one of college basketball’s most recognizable brands.
George Mason University Patriots, welcome to the El Toro family!
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It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online, offline, or somewhere in between....
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