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Political Advertising, Winning Elections using IP Targeting
Recently a new breed of savvy political candidates have started dominating elections by employing cutting-edge digital advertising techniques. The 2016 elections in the United States are projected to be the first election cycle where spending on digital advertising tops $1 Billion. As candidates start to plan their campaigns, digital ad strategy is a more important aspect than ever. The digital era of influencing voters is here with El Toro's proprietary IP targeting technology. Check out Reuters latest political article on winning big in 2016.
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Ad Tech | How El Toro Stacks Up to Competitors
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At...
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What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs...
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OTT Publishers Spotlight: Use OTT to Reach Your Customers
Over the last decade, the way we consume media has undergone a major shift, with Over-The-Top (OTT) platforms taking center stage. OTT refers to the delivery of TV, movies, and other video content directly over...
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Defeating Ad Fraud: How to Protect Your Campaigns
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens...
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