The ROI of Your Company’s Facebook Page
By: Estefan Albeiro
Facebook’s annual report shows that up to 11.2% of its monthly active users are potentially fake, fraudulent accounts. That’s 137.76 MILLION accounts. Those are bogus accounts that companies are paying to advertise to. El Toro IP targeting does NOT, and WILL NOT advertise to bots. We put your ads in front of real people in real households who lead to real sales.
Modern digital advertising is finding higher and higher levels of bot traffic every year, and Facebook seems to be witnessing fraud on a whole new level. Your Facebook page can have all the likes in the world, but if it isn’t generating more sales and conversions, what’s the point? Same thing for Twitter and Instagram. Sure, social media is a great way to grow brand awareness, but why go for “awareness” when you can generate tangible conversions? At El Toro, we provide matchback reports on all of our campaigns, so our clients can see which targeted potential customers turn into sales conversions.
Advertising with El Toro is the only way to advertise online without bot interference and cookie data. We track your ads and make sure they receive impressions from your targeted customers. See measurable sales results that you could never find on social media. All of that, and more, can be done with El Toro IP targeting.
Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide
The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...
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