IP Targeting vs Behavioral Targeting
Behavioral targeting of consumers online is a common practice for increasing online advertising efficacy and reducing cost. Behavioral targeting is the practice of tracking and analyzing a user’s online activity to determine previously unknown personal characteristics about that user. Behavioral targeting can be used on a stand-alone basis or in conjunction with other types of […]
Cookie Targeting
As one of the first companies to offer IP targeting, we often have prospects compare El Toro to legacy services they have tried which are typically based on cookie targeting. Let’s take a few minutes and explore cookie targeting of web users and how it works. Simply put cookie targeting is the process of collecting, […]