Going Native: How to Stand Out with Native Ads
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive and more engaging for the user. In this blog, we’ll take a closer look at native ads and how they […]
Understand And Reach Your Student Audience: 3 Digital Strategies For Higher Education
What Are The Best Tools For Digital Advertising In Higher Education? Digital advertising is a powerful tool for higher education institutions to reach niche audiences of potential students and parents at the household level. With IP Targeting, higher education institutions can deliver hyper-targeted ads to increase prospects, leads, applications, and enrollments among qualified candidates. El […]
4 Hyper-Targeted Strategies For The January Fitness Spike
It’s the most exciting time of the year – for the fitness industry. Every year resolutions are made with fitness, losing weight, and eating better ranking at the top of the list. The new year gym rush is evident, as 12% of all gym sign-ups occur in January, while the rest of the year accounts […]
2 Useful Tools for Targeting Domestic Travelers
Happy Holistays! The cost of gas has been drastically increasing, with the current national average price of regular gas being $4.24 per gallon, more than a total dollar increase over prices in 2020. There has also been a steady increase in flight cancellations, with 103,000 cancellations in 2021 and thousands more this year. With record-breaking […]
What Will Open Enrollment Marketing Look Like This Year?
The yearly period in the fall when people can enroll in a health insurance plan for the next calendar year is approaching. Each year brings opportunities for health insurance companies to recruit and maintain customers, as 45% of insured Americans consider changing health insurance during open enrollment. With health, financial, and family situations changing from […]
Audience Size Matters
It’s no secret billions of advertising dollars have left platforms like Facebook and Twitter in search of better results, larger audiences and superior Return on Ad Spend (ROAS). Yet, the path forward is not always clear for advertisers. For those in search of a better platform for onboarding, targeting and measuring digital ads and audiences, […]
IP Targeting: For Black Friday, Cyber Monday, And All Your Retail Advertising
Retail Advertising and the Holidays Retailer advertising is always a constant. But the day after Thanksgiving kicks off some of the biggest shopping days: Black Friday and Cyber Monday. Last year, the shopping holiday saw a total of 155 million American shoppers, with 88 million making a purchase online and 66.5 million shopping in-store. The […]
The Best Geotargeting Strategies for Advertising and PR Agencies
If you’re in the advertising and PR agency business, you know: the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to the marketing budget. What Are the Best Geotargeting Strategies for Advertising and PR Agencies? Today, digital advertising is often the key marketing strategy as clients […]
What is Identity Resolution?
Identity Resolution If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy […]
Hyper-Local Targeting: Changing The Digital Landscape
For many digital marketers, targeting at the ZIP code, city, or local level isn’t specific enough. Truly defined audiences call for truly defined targeting. This is the role hyper local targeting plays in the digital marketing toolkit.