Digital Advertising for Small Businesses

Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach a larger, more targeted audience. Digital advertising provides measurable results, allowing small businesses to track their return on investment and adjust their strategies in real time. Embracing digital advertising can help small businesses boost their visibility, engage with customers, and drive growth.

Small Business, Big Numbers

Did you know that there are over 33 million small businesses in the United States? Those 33 million companies make up 99.9% of all companies in the United States. For reference, small businesses are defined as having 500 employees or less. Despite having small in the name, these companies earn and contribute a huge amount of money to the U.S. economy. In 2021, they brought in more than $16.2 trillion in revenue.

Only 6 million of the 33 million small businesses report having any employees, yet small companies still employ 46% of the total private sector workforce. This highlights the crucial role small businesses play in job creation and economic growth. Additionally, small businesses are often seen as the backbone of local communities, providing personalized services, and supporting local economies. Their ability to adapt and respond to market changes quickly allows them to thrive in a wide variety of economic environments, making them an integral part of the U.S. economic landscape.

Why Small Businesses Need to Advertise Digitally

Despite their integral role in communities and the U.S. economy, small businesses come and go at an alarming rate. USA Today reports that 18% of small companies fail within one year, 51% fail to make it five years, and over 74% fail in 15 years. Recently, Investopedia listed their top four reasons small businesses fail and, surprise surprise, marketing was critical in reasons #3 and #4.

Those two reasons were (#3) “ineffective business planning” (including failing to budget or account for marketing), and (#4) “marketing mishaps.” Marketing plays a huge role in helping any business, big or small, succeed. Getting your business in front of new customers and expanding your customer or client base are big issues that all small businesses face. Digital advertising can provide a flexible, measurable, and cost-effective solution to those challenges.

Digital Advertising for Small Businesses - Product Solutions

At El Toro, we understand some of the challenges many owners face and we are equipped with the tools to help. But why El Toro over anyone else? Simply put, at El Toro your ad dollar goes further and isn't wasted on poor traffic and fraud. The same cannot be said about cookie targeting. Our ad tech can get you more for your money, and below are just some of the ways El Toro tech can help your small business.

IP Targeting

Our bread and butter, IP Targeting utilizes our patented algorithm to map physical addresses to IP addresses for precise ad targeting. Because we are advertising to IP addresses, you are not wasting your advertising budget on fraudulent, non-human traffic, or on poorly targeted audiences that are not likely to engage.

Venue Replay

Want to know that you are reaching consumers who are interested in buying what you are selling? Build your list by seeing who shops at your competitors. With Venue Replay, you can reach customers seen at other businesses like yours, send them your ads, and make them your customers instead.

Bullseye Reports

For larger small businesses, if you are looking to dive deep into the demographics of your customer base, Bullseye Reports can provide a wide array of demographic and psychographic data about your customers. You can then apply this data to identify more customers based on things like age, household income, and more.

Digital advertising is the key to staying competitive in an ever-evolving market. With El Toro's solutions, we can provide businesses of any size with the precision and flexibility they need to reach the right customers efficiently. If you want to leverage digital advertising to secure a brighter future for your business, contact us.

In Conclusion..

Digital advertising for small businesses is no longer optional—it's a necessity for survival and growth in today's competitive market. With the rise of digital platforms, small businesses now have access to powerful, cost-effective tools that allow them to compete with larger corporations, reach targeted audiences, and measure their success in real-time. El Toro’s innovative solutions, such as IP Targeting and Venue Replay, offer small businesses the precision and efficiency needed to maximize their advertising budgets and drive results. As the digital landscape continues to evolve, embracing digital advertising for small businesses is key to staying relevant, expanding customer bases, and ensuring long-term success. Let El Toro help your small business harness the power of digital advertising today.