blog

El Toro AdTech & Ensuring Brand Safety

Digital Brand Safety

Here at El Toro, we understand our clients’ concerns regarding digital brand safety.

“Will my banner ads appear on vice websites?”

“Will my advertisements be seen on adult websites?”

The quick answer to that question is no. But, we thought we’d outline the steps we take to make sure our clients continue to be seen in a good light in the wake of Google and YouTube’s adpocalypse.

 

The Triple Check Processdigital brand safety
El Toro uses a triple check process to ensure continuous digital brand safety across the web. This includes maintaining a blacklist of websites that our system continually keeps track of and partnering with third partner services that also have brand safety guidelines. The triple check process is as follows:

 

1. Our DSP partners classify their inventory in content areas

DSPs continually classify items into specific content blocks: news content, blog content, commerce, etc. They also include a sensitive content area. El Toro’s system does not serve within the sensitive content areas that are marked by DSPs.

 

2. El Toro maintains its own list of blacklisted websites

Included in the El Toro system is a list of blacklisted websites that we deem as sensitive content. These include vice websites, adult websites and anything else that would be deemed inappropriate for brand standards. Our system also gives the ability to segment specific sites that you would not like to serve on.

 

 

3. We run traffic through third party services

Just like how we work with DSP partners, we also work with third party systems to run traffic. These services have their very own standards that ensure brand safety and maximum viewability of ads.

As you can see, we maintain high standards for any brand that runs on the El Toro platform. El Toro is revolutionizing programmatic media through its patented approach of matching physical addresses to IP addresses, allowing clients to effectively target consumers. The El Toro system is 100% cookie-free and its proprietary approach connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, El Toro is the premier choice for digital advertising. For more information, visit eltoro.com

 

 

Share

Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us