Three Political Marketing Strategies: Using El Toro for Digital Advertising
Political Marketing Strategies
In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last 8 years, have been crucial to winning elections. While we all know the effectiveness of getting your message to the masses via social media, using the right advertising technology can set your message apart by bringing your message to a voter on a one-to-one level. With El Toro’s political IP targeting, connecting with that voter has never been easier.
Political Canvassing: Adding One More Touchpoint
Canvassing is still one of the most effective ways to engage with voters. When collecting voter information, garnering the addresses of your supporters not only creates a great voter database for direct mail campaigns, but an outstanding database for digital political marketing strategies!
What’s more, if a door goes unanswered and a canvasser is unable to have a conversation, El Toro’s IP targeting is able to cut through and display ads inside that home, acting as a digital backup for your canvassing initiative.
Get Out the Vote: Increase Voter Turnout
We all know the importance of voter turnout. Get out the vote (GOTV) campaigns in a digital
Create Potential Voters Seen At Specific Locations
A great political marketing strategy tool introduced by El Toro this past year is geo-framing, also known as Venue Replay. With this tool, your campaign can select specific locations that saw foot
If you’re interested in learning more about the many advertising technologies that El Toro offers for political marketing strategies, please don’t hesitate to reach out! Our system has run over 1,200 campaigns, and has become one of the most widely accepted adtech and martech products for politicians and PAC’s over the last few years. 2018 will be a crazy year in US politics-- make sure you get in front of your voters!
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