Reach Look-Alike Audiences
IP+ Targeting is a combination of our patented IP Targeting process, along with segmentation data from one of the richest 3rd party data providers in the world. IP+ enables you to customize and tailor your target audience based on a variety of demographic and psychographic data. There are two different ways that IP+ Targeting can be utilized:
1. Demographic Targeting – Chosen from a selection of demographic and lifestyle segmentation filters such as gender, age, education, household income, occupation, etc.
2. Lookalike Targeting – Lookalike prospective audiences to expand your target market. Our Bullseye Report generates insights and allows us to make recommendations for targeting.
Our Three Step Process
Select The Audience
Client provides demographic and geographic specifications
Generate The Audience
El Toro will provide counts and prepare the list for targeting
Deploy the Campaign
We serve ads to the devices connected to the IP addresses associated with the generated audiences.
Ready to Target New Audiences?