The Case of Advertising Fraud, Non-Human Traffic, and Viewability: What You Need to Know

Author Aaron Peabody Conceptualized by Clayton Stewart Do you advertise online?  Have you ever wondered who is actually viewing and clicking on your ads? Did you ever get the feeling that something wasn’t quite right? We have. And when we performed some simple math and basic research, we were astonished at what we found. Each year advertisers are inundated with fraud and non-human traffic which is estimated to cost billions of dollars. When one observes the...

Vote for El Toro’s Maurice Williams in the Kentucky Derby Festival Burger Competition 

El Toro is lucky to have grill master and smoked meat expert Maurice Williams as a part of our team. If you attended our Thunder Party to celebrate the Kentucky Derby Festival’s firework show, Thunder Over Louisville, you probably got a taste of Maurice’s cooking. Last year Maurice competed in the Kentucky Derby Festival Burger Challenge and won with his SmoFried Cheese Stuffed Burger. The burger had a combination of feta cheese, peppers, and onions....

Hats Off to this Local Businesswoman

It is no secret that El Toro loves supporting local businesses through Kiva Loans. As a local company we want to encourage other local entrepreneurs to continue to grow their dream. In honor of International Women’s Day we wanted to highlight a local businesswoman who we recently met through Kiva. Olivia Griffin is the owner of the Mysterious Rack and a hat line, Griffin Hats. Olivia creates amazing hats that are both fashion forward and...

Leveraging UTM Codes With El Toro

Maurice Williams What Is A UTM Code A UTM tag is a tracking mechanism appended to the end of a destination URL. It is recognized by Google Analytics as a dimension in the same fashion that metrics such as time on site, bounce rate and geo-location. UTM is an acronym for Urchin Tracking Module. The tracking technology was acquired by Google and integrated into Google Analytics in 2005. UTM Codes - Best Practices Do -Use...

Thank You Laser Center of Louisville!

We would like give a big thank you to our client, Laser Center of Louisville, for taking great care of theEl Toro team! The Laser Center of Louisville has been visiting the El Toro office to treat the employees with the K-Laser Therapy. The K-Laser painless treatment increases circulation to the damaged area while also drawing water, oxygen, and nutrients to help the healing process. Working on computers all day we get achy backs, shoulders,...

Kiva, Bourbon, & Bowties

For the past three years, El Toro has been helping entrepreneurs grow their businesses through Kiva, an organization that crowd sources micro-loans that help fund startups throughout the world.  Being entrepreneurs ourselves, we love helping small businesses any way we can. Because of El Toro's involvement with Kiva, we’ve been able to meet many different small business owners via Kiva.org that reside throughout Louisville and Southern Indiana. Recently, after making a Kiva loan to their cause, we’ve had the fortunate opportunity...

A Year at El Toro

By Joe Young I was nervous as I entered the red door on the side of Distillery Commons. As I walked to the third floor I kept reminding myself that I was prepared for what awaited me. I took a deep breath and entered the El Toro office. The first thing I noticed – besides the amazing bourbon bar – was how over dressed I was in my suit. Everyone was wearing jeans or khaki...

El Toro Holiday Hours

During the holiday season El Toro will be closed the following days: Friday December 23rd Monday December 26th Monday January 2nd If you have an emergency during this time please call  (502) 353-0390

Training Sessions and Holiday Party- Thank You!

Thank you to everyone who attended our first group training session a week ago! There was a great turnout for our trainings with over 35 attendees on both Wednesday and Tuesday. We want to thank those who attended for your participation, great questions, and brainstorming great client strategies. We wanted to share some of the training material from our sessions. Below you will find the links to video recordings and power points from all of...

Birthplace of Truth in Advertising

  “The Associated Advertising Clubs of america met at Galt House, on this site, for their fifth annual convention, 1909. Led by Samuel C. Dobbs, the convention took united action to challenge false advertising. This stand began the concept of the Better Business Bureau. By 1918, the Louisville Better Business Bureau, third in the nation, received its charter.” This historical marker is located just one block away from the El Toro office. The Galt House...