Leveraging UTM Codes With El Toro

Maurice Williams What Is A UTM Code A UTM tag is a tracking mechanism appended to the end of a destination URL. It is recognized by Google Analytics as a dimension in the same fashion that metrics such as time on site, bounce rate and geo-location. UTM is an acronym for Urchin Tracking Module. The tracking technology was acquired by Google and integrated into Google Analytics in 2005. UTM Codes - Best Practices Do -Use...

Thank You Laser Center of Louisville!

We would like give a big thank you to our client, Laser Center of Louisville, for taking great care of theEl Toro team! The Laser Center of Louisville has been visiting the El Toro office to treat the employees with the K-Laser Therapy. The K-Laser painless treatment increases circulation to the damaged area while also drawing water, oxygen, and nutrients to help the healing process. Working on computers all day we get achy backs, shoulders,...

Kiva, Bourbon, & Bowties

For the past three years, El Toro has been helping entrepreneurs grow their businesses through Kiva, an organization that crowd sources micro-loans that help fund startups throughout the world.  Being entrepreneurs ourselves, we love helping small businesses any way we can. Because of El Toro's involvement with Kiva, we’ve been able to meet many different small business owners via Kiva.org that reside throughout Louisville and Southern Indiana. Recently, after making a Kiva loan to their cause, we’ve had the fortunate opportunity...

A Year at El Toro

By Joe Young I was nervous as I entered the red door on the side of Distillery Commons. As I walked to the third floor I kept reminding myself that I was prepared for what awaited me. I took a deep breath and entered the El Toro office. The first thing I noticed – besides the amazing bourbon bar – was how over dressed I was in my suit. Everyone was wearing jeans or khaki...

El Toro Holiday Hours

During the holiday season El Toro will be closed the following days: Friday December 23rd Monday December 26th Monday January 2nd If you have an emergency during this time please call  (502) 353-0390

Training Sessions and Holiday Party- Thank You!

Thank you to everyone who attended our first group training session a week ago! There was a great turnout for our trainings with over 35 attendees on both Wednesday and Tuesday. We want to thank those who attended for your participation, great questions, and brainstorming great client strategies. We wanted to share some of the training material from our sessions. Below you will find the links to video recordings and power points from all of...

Birthplace of Truth in Advertising

  “The Associated Advertising Clubs of america met at Galt House, on this site, for their fifth annual convention, 1909. Led by Samuel C. Dobbs, the convention took united action to challenge false advertising. This stand began the concept of the Better Business Bureau. By 1918, the Louisville Better Business Bureau, third in the nation, received its charter.” This historical marker is located just one block away from the El Toro office. The Galt House...

Thank You El Toro Veterans!

Happy Veterans Day! Thank you to the brave men and women who served our country, and to those who are currently serving in active duty. Don't forget to thank a soldier today. We are thankful for Stacy Griggs who served with the United States Coast Guard, and David Jewkes who served with the Marine Corps. We appreciate all that you have done for the country, but also for what you do at El Toro!

Moving First, Presents Second

By Greg Mosley It’s the most wonderful time of the year, shopping season!  You know, the time of year you get to let everyone know how much you truly cherish their relationship with gifts, baskets, and other various packages wrapped in cardboard and plastic! What could be more fun than holiday shopping at the mall? Moving into your new home of course!   When you combine the stress of moving into a new home with holiday...

Digital New Movers- The difference between Pre, Post, and In Escrow

By Estefan Albiero and Clayton Stewart By partnering with Avrick Direct, El Toro’s targeting system instantly knows which homes are considered “New Movers” and automatically places ads on their computers. The best part? It’s all programmatic. You don’t need lists, addresses, or any other information information – it’s all built in for you. Pick the ZIP codes, city, or state, load up your ads, and GO. There are three types of Digital New Mover segments...